What's the best video editor for local business owners (restaurants, salons, shops)?

Local businesses — restaurants, salons, gyms, retail shops — usually have one person (often the owner) doing marketing between everything else, so the editor needs to be fast to learn with no subscription. EseCut covers the common local-business ask: a 30-second Instagram Reel of new menu items or a Google Business Profile video, captioned and exported in one sitting.

Because local discovery increasingly happens through Google Business Profile and Instagram/TikTok simultaneously, exporting the same clip in both square and vertical formats without re-editing saves the time a busy owner doesn't have.

• Fast enough to learn and use between running the actual business
• Auto captions for muted Instagram and Facebook scrolling
• Export square for Google Business Profile and vertical for Reels/TikTok
• Free — no monthly software cost added to already-thin margins

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