How to Make a Recruiting Video for Your Company
A recruiting video's job is narrow: help a candidate picture working there before they apply. That's a different goal from a brand video, and it changes what you should film and how you should edit it.
This works for a single job-posting teaser or a broader culture video used across LinkedIn, Indeed, and your careers page.
What to actually film
- Real employees answering 'what surprised you about working here?' beats scripted talking points
- A quick walkthrough of the actual workspace or remote setup — candidates want to picture the day-to-day
- One or two specifics about growth, flexibility, or team culture — vague 'we're a family' claims land poorly
- A short, clear call to action: what job, and where to apply
Keep it short and specific per role
A general culture video (60–90 seconds) can live on your careers page and LinkedIn company profile long-term. Role-specific teasers (30 seconds) attached to individual job postings tend to outperform a generic video reused everywhere, because they speak directly to what that candidate is actually evaluating.
Editing without a video team
In a browser editor like EseCut, this is a fast job: trim employee interview clips down to the strongest 15–20 seconds each, cut in workspace footage between them, add captions (LinkedIn and Indeed both autoplay muted by default), and export watermark-free so the video looks like it came from your company, not a free trial.
No install is needed, which matters if HR doesn't have dedicated video software — anyone on the team can pick up the edit in a browser without IT involvement.
Edit your recruiting video free — captions, branding, no watermark.
Try EseCut freeFrequently asked questions
Do I need a video production agency for a recruiting video?
Not for most companies. A phone, a few honest employee interviews, and a free browser editor cover the standard recruiting-video format well enough to be genuinely effective — agencies add polish, not necessarily results.
Where should a recruiting video be posted?
LinkedIn company page, embedded on individual job postings (Indeed, LinkedIn Jobs, your careers page), and optionally Instagram/TikTok if your candidate pool skews younger. Captions are essential everywhere since most of these autoplay muted.